We helped Postkodlotteriet set a strategy for effectively reaching their audience with influencer marketing. By deep diving in data, target groups, influencer segments and genres and by identifying critical success factors in the way of working and by identifying in what way Postkodlotteriet distinctively could communicate their message through influencers - Postkodlotteriet now are ready to take their influencer marketing to the next level and seriously drive business growth.
