Postkodlotteriet is one of Sweden’s biggest lotteries where you’ll win together with your neighbours. The world needs strong non-profit organizations. Therefore, the entire surplus of Postkodlotteriet goes to around 50 non-profit organizations. The organizations work in areas such as children's rights, environment and climate, and research and health.

Exploring new grounds

Total Revenue

What we did

We helped Postkodlotteriet set a strategy for effectively reaching their audience with influencer marketing. By deep diving in data, target groups, influencer segments and genres and by identifying critical success factors in the way of working and by identifying in what way Postkodlotteriet distinctively could communicate their message through influencers - Postkodlotteriet now are ready to take their influencer marketing to the next level and seriously drive business growth.